WoW Work Out World was created over 25 years ago, with one objective in mind — keeping Jersey Strong. That motto became such a part of our fabric that we decided to coin the phrase JERSEY STRONG® nearly 10 years ago. The phrase took on a whole new meaning when Superstorm Sandy hit the Jersey Shore in 2012 — it quickly became a state mantra, as many confronted a really challenging time.
The Jersey Shore saw what it means for communities and people to pull together and act in unity to support and help one another. For us, it changed us as a company. It changed the way we view their business and the communities we serve. It prompted us to change our business model, start the Jersey Strong Foundation® and ultimately change our brand name from WoW Work Out World to Jersey Strong®. It’s no longer just a catchy tagline or slogan, it’s the core of our beliefs.
“I’m extremely excited because this announcement represents why we do what we do. Why we get up in the morning, and why our business even matters in the first place. We believe so much in keeping Jersey Strong that we’ve actually decided to change our name to it. Yes, we’re a gym. Yes, our name is now Jersey Strong®. But it’s so much more than that. Get ready Jersey, because Work Out World is now, Jersey Strong®,” Stephen S. Roma, CEO of WoW Work Out World / Jersey Strong® said emphatically.
“A cornerstone belief of Jersey Strong® is “community” and we are proud to announce Fulfill (formerly The FoodBank of Monmouth & Ocean Counties) as our official community partner. These folks do amazing things in our local NJ communities to eliminate hunger. Every $1 raised provides 3 meals to local families in need. The Jersey Strong Foundation® has already donated $185,000 to Fulfill, equating to well over 550,000 meals. After this year and with a large pledge, we will be approaching 1 million meals! ”
“We are born and raised and proud to call Jersey home. No matter what your hometown or exit number is — we stand with you. We endure and conquer together. We help build and rebuild our communities. Because to us, they are family and our greatest source of pride. We believe everyone can feel strong and that we are strongest when we work together. We are Jersey Strong,” exclaimed Mary Roma, Founder of WoW Work Out World / Jersey Strong®.
“Jersey Strong® has been an incredible partner in our goal to end hunger in Monmouth and Ocean Counties,” says Carlos Rodriguez, Fulfill Executive Director. “Community partners enable us to offer a full range of hunger-fighting services that help local families overcome temporary setbacks. We look forward to working with Jersey Strong® to ensure that Hunger Won’t Win Here!”